Why Is $18-A-Loaf Japanese ‘Shokupan’ Milk Bread So Popular?
Ginza Nishikawa’s popular Shokupan bread. Ginza Nishikawa
It is just a loaf of bread.
You feel a little guilty and upset that you paid $18 for it.
But you also feel lucky to get the sought-after goody that is constantly sold out.
Here…