Gen Z

Silicon Valley Bank's State of the US Wine Industry 2023 highlights a need for the industry to ... attract customers under the age of 60.getty Crystal Cameron-Schaad runs Crystal Palate Wine & Gourmet in Norfolk, Virginia. Her business…

It’s gonna be a hard seltzer summer … what with Covid’s wake and the Roaring ’20s, drink from home and e-commerce delivery, ready-mixed drinks and all-day drinking, thronged competition and celebrity stampedes, eco-pressures and…

Much like the Internet, the way we date has changed over the past decade where while the older generations would have to wait in hopes of meeting someone they might find attractive through chance encounters, friends or family, the…

In 2016, the same dusty hue of “millennial pink” exploded onto the scene, featured on makeup packaging, Hollywood red carpets, all the way to interior design. In doing so, it seems to have kicked off a trend of generational colours…

It’s a social habit people have taken part in for generations, but according to new studies, people are leaving alcohol behind. Recent studies show alcohol consumption among Generation Z (those born in the late 1990s to early 2010s)…

Rebellion serves a vital purpose. It’s how each generation deconstructs and reshapes its world. It was probably a rebellious young person who first asked, “Why boil and not bake?” or “Why dwell and not build?” In the modern age, young…

Gen Z are now in the workforce and are not playing by the Millennial, Gen X or boomer rules. Yes, it is time to feel old, confused and maybe slightly threatened. Our youngest workers are going viral on TikTok for creating havoc in the…

Lately, it seems like the term "quiet quitting" is everywhere. Whether you're scrolling through news or browsing social media, everyone is talking about this trend. Not only that, it's all over the workplace as well. So, let's get to the…

Canadian families of all ages felt the sting of decades-high inflation, rising interest rates and a brutal year on the stock market in 2022. But while it was a year to forget for many Canadian pocketbooks, for Gen Z and younger…

PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is ... displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of…