brand deals

There is no better news, in the worlds of sports and advertising, than instant stardom achieved by the young. A still from the Band-Aid ad, Tendulkar’s first TV commercial. At the same time, though, prodigal genius does have a…

Celia Gercovich never expected she would make her living posting videos to 1.5 million social media followers – but she did not expect to be made redundant, either.The Victorian woman also never expected her balloon decoration business to…

A Melbourne “influencer cat” is raking in a staggering amount of money each year after becoming a social media superstar.While you wouldn’t know it by looking at her now, but Instagram-famous cat Honey Belle, 3, did not have the easiest…

Social media influencers from TikTok to Instagram are being targeted for dishonest posts in a crackdown by the nation’s consumer watchdog after it was inundated with tip-offs from the public.The Australian Competition and Consumer…

The Australian reality star turned influencer who was photographed holding a plate with white powder last week has posted an apology to her followers on social media.Love Island Australia’s Cassidy McGill posted, then swiftly deleted, the…