Advertising/Marketing/Public Relations

Advertising holding company Omnicom Group Inc. sounded bullish on the future of generative artificial intelligence—which can be used to create new content, including text or images—as it…

A startup backed by an internet-search pioneer wants to give cash to users who share personal data including what they buy or watch on mobile apps. The startup, Caden Inc., operates an app by the same name that helps users download their…

While some advertisers were pulling back from Elon Musk’s Twitter Inc. last month, Tumblr began a new ad campaign to encourage users to return to its once-popular social-media platform.“Welcome back :)” one ad on Twitter read, linking to…

Marketers are often running digital ads on websites that provide relatively low returns on their investment but generate comparatively high carbon emissions, a new study said.Roughly 15% of ad spending in the study went to so-called…

Oracle said Mr. Levey’s experience in technology, finance and national security would help it navigate the regulatory…

Celebrity deepfakes are coming to advertising.Among the recent entries: Last year, Russian telecommunications company MegaFon released a commercial in which a simulacrum of Hollywood legend Bruce Willis helps…

Ride-hailing company Uber Technologies Inc. wants to help marketers target consumers with ads based on where they have been and where they are going.Uber announced the new capability as it rolled out its…