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advertisers
Microsoft’s Bing plans AI ads in early pitch to advertisers
Microsoft has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence as the tech company seeks to battle Google's dominance.In a meeting with a major…
Big Tech earnings show digital advertisement market not out of the woods
After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter results this week from Alphabet, Meta Platforms and Snap showed they were not yet in the clear. The health…
Apple’s Soccer TV Push Comes With No Guarantees for Advertisers
Apple Inc. will launch its new streaming service for Major League Soccer this week with a lot of the traditional practices of TV advertising kicked to the sidelines.
Apple Inc. will launch its new streaming service for Major League…
‘Ghosted’: Twitter’s Advertisers Are Struggling to Be Heard | PRO Insight
Buyers may be trickling back, but the sales operation is faring badly
When Elon Musk trimmed Twitter’s 7,500-person workforce to 2,300, most tech executives took note. If Musk could keep the service running…
Meta advertisers brush off Trump’s potential return
Former US President Donald Trump's potential return to Meta Platform's Facebook and Instagram is unlikely to change how advertisers spend money with the world's second-largest digital ad company, ad agency executives said.This is good news…
Twitter, ad verification firms team up to give advertisers tweet-level analysis
Twitter Inc will team up with digital ad verification companies Integral Ad Science and DoubleVerify Holdings Inc to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday.IAS and…
Twitter, ad verification company partner to give advertisers tweet-level analysis
Twitter, ad verification company partner to give advertisers tweet-level analysis
Twitter Inc and Integral Ad Science, a digital ad verification company, will team up to provide advertisers tweet-level analysis on content appearing…
Twitter Is Actually Bringing Back Advertisers, New Data Show
A new report shows the number of brands spending on the service rose in the fourth quarter of 2022Rocked by controversies after Elon Musk took over in October, Twitter saw advertisers flee for weeks on end. New data suggests that the effect…
Top Twitter advertisers cut ad spends by 42 percent after Musk takeover: study
Ad spending from the top 30 advertisers on Twitter fell by an estimated 42 percent after Tesla CEO Elon Musk took over the company, according to a new report from Reuters based on research from the firm Pathmatics.
Four companies in…