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Google is planning to use generative artificial intelligence technology to automate advertising and ad-supported services, according to internal documents seen by CNBC. The search engine giant has given its nod to several ad-related…

The Facebook application on a smartphone arranged in Hastings-on-Hudson, New York, on Wednesday, Feb. 1, 2023.Tiffany Hagler-Geard | Bloomberg | Getty ImagesMeta on Thursday announced several new tools and services, powered by artificial…

Advertisers are committed to continuing spending on TikTok due to its immense popularity with users despite threats of a potential ban in the US over national security concerns, ad experts said.The steadfastness comes as TikTok, which is…

In a first, digital streaming of the Indian Premier League (IPL) matches has shattered previous records in terms of response from both advertisers and viewers.JioCinema, the official streaming partner of IPL matches, has roped in 26…

Twitter, under its 420-friendly owner Elon Musk, earlier this year became the first major social media company to allow cannabis advertisements. Now, the platform is relaxing those rules in an attempt to lure in more advertisers from US…

Advertisers are sticking with safe havens Alphabet and Meta Platforms in an uncertain economy, their quarterly results showed, likely helping the tech giants take market share away from smaller digital ad sellers such as Snap Inc.Following…

Twitter head Elon Musk on Tuesday attempted to reassure wary advertisers by hyping up the site's newly introduced content moderation policy against hateful material. Speaking at a meeting in Florida, the controversial billionaire outlined…

Advertisers are seeking any assurances from TikTok, the viral app that helped usher in a wave of short-form video across social media, as the Chinese-owned company again faces a potential ban in the U.S. over national security concerns.When…

Google and Twitter-backed social media platform ShareChat has launched ShareChat Learning Hub, a certification programme designed for marketers, advertisers and brands.The idea behind this free-of-cost, learning programme is to enable…