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Salesforce announces conversational AI assistant Slack GPT

Customer relationship management (CRM) platform Salesforce on Thursday said at the World Tour NYC that it was launching Slack GPT, a new conversational AI experience natively integrated into Slack

It said Slack GPT will deliver the ability to use generative AI app integrations, different language models, and the power to tap into secure customer data insights from the Customer 360 and Data Cloud.

Further, the New York Stock Exchange-listed company said Slack GPT will work with Einstein GPT to unlock the power of CRM and conversational data to make organisations more productive.

“Generative AI has enormous potential to redefine how work is done and unlock significant business productivity,” Lidiane Jones, CEO of Slack said in a statement. “The real power of this technology is when AI can analyze and act on the most valuable data from a company’s most trusted resource — its own internal knowledge.”

Jones said Slack GPT will help organizations easily tap into their trusted customer data and essential employee knowledge so they can “work smarter and make smarter decisions faster.”

Salesforce added that the Claude app for Slack is now available and that the ChatGPT app for Slack is in beta. Workflow Builder with Slack GPT AI connectors will be available this summer. Slack GPT native AI capabilities and the Einstein GPT app for Slack are in development.

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It went on to add that in the future, customers could summarise conversations and huddles, communicate more effectively, create no-code workflows that automate work across Slack, integrate generative AI apps from leading platforms like ChatGPT from OpenAI and Claude from Anthropic and also Build custom integrations. As part of Slack’s new State of Work report, companies are missing opportunities to boost employee productivity with time-saving technologies — including AI and automation.

The report said that people adopting AI are 90% more likely to report higher levels of productivity. Yet, just 27% of companies currently use AI tools to help increase efficiency. Those who use automation at work estimate saving an average of 3.6 hours a week.

Salesforce said Slack GPT is customisable to a company’s unique needs — whether they want to integrate a language model of choice, build their own AI-powered no-code workflows, or bring AI effortlessly into the Slack experience.

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