Platforms wary as voluntary BIS standard comes to e-user reviews
Recent government guidelines that may potentially end up making online reviews conform to norms by the Bureau of Indian Standards (BIS) could result in higher costs for even small online platforms that publish consumer reviews, experts said.
The guidelines,
published on November 23, are currently voluntary and non-binding on internet and ecommerce firms. They are applicable to any organisation that publishes consumer reviews online.
However, the guidelines
are expected to be reviewed after six months and some fear it may be made mandatory, ET has reported previously.
Legal experts said one will have to wait and see how existing safe harbour provisions under the IT Act will interplay with BIS norms if it is made mandatory, and whether the government would clarify its position.
“The new BIS standards introduce a mechanism of filtering of reviews by review administrators. This would require significant investments from platforms of time, money and resources, and could be challenging for smaller players to implement,” said Tanu Banerjee, partner, Khaitan & Co.
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