How Old Is Corona’s ‘Feliz Navidad’ Commercial? – Looper

Some of the reasons why Corona’s “Feliz Navidad” commercial has managed to stick around for so long include its simplicity and timeless quality. As it turns out, this minimalist approach was a priority for Corona and partner commercial agency Campbell Mithun Esty when creating the ad. “We wanted to keep it very clean so that there was no ambience of commercialism to the commercial,” retired CME CCO Mike Rogers told the Wall Street Journal in 2015.

Between the ad’s strong foundation and iconic status, Corona executives have continually opted to simply stick with it year after year rather than develop a new version. “We’ve tried over the years to come up with another holiday ad, and every time we look at the storyboards and concepts we go back to this,” Constellation Brands Inc. CMO Jim Sabia said. “It’s so simple, powerful, and emotional. It’s extremely hard to beat.”

Corona has historically taken pride in the longevity of “O’ Tannenpalm,” even releasing a brief documentary video on its creation to celebrate the ad’s 25th anniversary in 2015. Now, nearly a decade later, and with the ad approaching its 35th birthday, it’s still going strong as one of the most popular commercials on the air.