Budweiser releases new ad after trans beer controversy

The advertisement, which was released on social media on Friday, features one of Budweiser’s famous clydesdale horses traversing the country from New York City to the Grand Canyon, passing by scenes in the American heartland as a narrator delivers a patriotic message, Fox News reports.

“This is a story bigger than beer,” the narrator says in the ad. “This is the story of the American spirit.”

As the ad plays, the clydesdale horse passes by some of the most famous American landmarks, showcasing the New York City skyline, the Lincoln Memorial in Washington DC, small towns, and farmland.

At one point, the ad showcases two people raising an American flag as one places her hand over her heart.

“Brewed for those who found opportunity in challenge and hope in tomorrow,” the narrator says as the horse passes by the flag-raising duo and the Lincoln Memorial.

The patriotic ad comes as Anheuser-Busch, which owns Budweiser, continues to deal with backlash over a partnership between another one of its popular brands, Bud Light, and Mulvaney.

Anheuser-Busch has suffered a financial hit as calls to boycott its brands have spread across the country, with one Missouri bar owner telling Fox Business last week that sales of bottled Bud Light dropped 30 per cent, while draft sales dropped 50 per cent.

Budweiser’s famous Clydesdales, which have been a staple of the company’s advertisements for decades, have also found themselves in the middle of the controversy.

A Budweiser distributor in Missouri cancelled all scheduled events to showcase the horses last week amid safety concerns for its employees, the NY Post reported.

“We aren’t going to comment on the issue … everything is still sensitive in social media,” and executive for the distributor told the Post.

Anheuser-Busch chief executive Brendan Whitworth recently broke his silence on the issue on Friday, issuing a statement saying the company never intended to divide people.

“We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hardworking Americans everywhere,” Mr Whitworth said.

“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”

Anheuser-Busch did not immediately respond to a Fox News request for comment on the advertisement.

This article originally appeared on Fox News and was reproduced with permission