Verizon’s Einstein ad first appeared online on Christmas in 2022 and proceeded to air heavily on TV throughout the 2023 NFL playoffs. The ad features Paul Giamatti as Einstein opposite “Saturday Night Live’s” Cecily Strong — but it isn’t his first Verizon commercial, nor is it his first time partnering with Strong.
Giamatti previously played Ebenezer Scrooge in a Verizon commercial that also starred Strong and debuted during the fall of 2022. And, like the Einstein commercial, it contains a similar call to action: If your signal is bad, switch to Verizon and get a free iPhone 14 Pro. It makes sense why Verizon wants to work with Giamatti — if your campaign revolves around featuring famous historical figures and literary characters, why not hire one of the best period and dramatic actors working today? But as far as viewers are concerned, Giamatti’s appearance in these commercials doesn’t line up with their expectations for the actor.
Fans weren’t shy about sharing their disappointment in Giamatti for allegedly selling out and shilling for brands on social media. Sportswriter Pete Blackburn wrote on Twitter that the ads “make me sad seeing him dance as a commercial clown.” “Billions” watchers were particularly quick to judge, claiming that the quality of the show had collapsed over its seven-year run, but Giamatti’s performance in these commercials was even more embarrassing.
Giamatti’s Verizon commercials might not make the actor’s highlights reel, but there’s no doubt he’s being well compensated for his work. And while that might not matter to Albert Einstein, it’s definitely something Ebenezer Scrooge would approve of.
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