The song featured in Chevrolet’s “My Chevy Truck” commercial is a remix of “My Truck” by Breland, which has been certified platinum by the Recording Industry Association of America. As the artist sings, we’re shown various Silverado models driving off-road on uneven ground and unpaved plains, traversing various landscapes with ease. Truck owners young and old gather at a carnival to celebrate the freedom their vehicles allow them. With its altered lyrics, specifically changed to promote Chevy trucks, the song highlights the Silverado.
“Chevy was the perfect collaborator to breathe new life into ‘My Truck’ because they truly understand what makes truck culture so special,” Breland said in a statement (via Chevrolet). “They appreciate that truck enthusiasts are getting younger and more diverse, and that insight was the inspiration for the original version of the song. Coming to the table with that shared perspective made the collaborative process of rewriting ‘My Truck’ so much fun.”
The commercial was filmed in and around Nashville, Tennessee, a location that represents a new generation of truck owners, and was featured on Chevrolet’s TikTok account, perhaps signaling that the company is trying to reach a younger audience as it looks to the future.
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