A new concept debuting this year in Denver isn’t claiming to be everything to everyone. But if you’re into yoga, live music, raw and vegan food, dinner theater, locally-made ferments or holistic wellness, you’ll likely find something that fits your taste here.
Society Colorado is moving into a three-story, 15,000-square-foot space formerly home to The Wrangler gay bar (3090 N. Downing St.). According to an announcement Wednesday, it will house three individual but complimentary businesses in hopes of being a community hub.
The first is Thrive, a Boulder-based vegan eatery that’s opening a second location with extra amenities like an onsite cider- and jun-making facility. Then there’s Vibe, a coworking space by day that transforms to a live music and entertainment venue by night. And finally is Alive, a wellness-focused space with studios for yoga and massage.
The complex is the product of a partnership between locals Iman Alia, Crystal Wiggins and Corey Jacobs, who are bringing their experiences in the aforementioned industries and specialties under one roof.
“This concept is a place where there’s all these solo things happening – like if you’re just doing yoga, you can come and do yoga – but you can be introduced to all these other things, people, these networks that maybe you were around,” Alia told The Denver Post.
“We’re looking at a city that’s growing like crazy. We’re coming out of a pandemic. We’re all kind of refinding ourselves,” Wiggins added. “What better way to introduce a concept that’s focused on your mind, body and your soul, and connecting the community?”
Society Colorado is currently under construction and running a crowdfunding campaign to help get to the finish line. The business is also now hiring for more than 60 positions in anticipation of a fall 2022 opening.
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Here’s a preview of what’s to come in each space.
Thrive
In Boulder, Thrive sells vegetarian and vegan fare such as smoothies, salads and wraps to-go, as well as coffee and other snacks. In addition to a grab and go counter, the Denver location will expand to a full service restaurant with small plates founder Jacobs likens to “food alchemy.” Take, for example, an item he calls the Dinosaur Egg, a deep fried avocado filled with coconut-turmeric cream to look like the yolk.
Jacobs is collaborating with Ish Baker of Ish’s Brew to make and serve cider and jun, a fermented honey beverage, onsite.
Vibe
During the day, Vibe will be a “collaborative social lounge and co-working space,” as Society Colorado’s founders describe it. At night, the space will transform based on the entertainment booked that night.
Wiggins, whose background is in the live music industry, is planning to bring nationally and internationally touring bands to the stage. But visitors can also expect to find dinner theater, burlesque, aerial acts and more on the calendar, plus beer, wine and cocktails to pair with them. (You can expect to see Alia’s performance collective, Pyroglyphics, there.)
It’s unclear what the capacity may be for the venue specifically, but total Society Colorado can fit more than 650 people, Jacobs said.
Alive
Alive is for those whose vibe is on the chill side. The space will have a yoga and massage studios, and offer classes such as dance, guided meditation, sound baths and other workshops. Alia, a certified herbalist, plans to sell a variety of fruit- and veggie-packed, non-alcoholic “elixirs” and wellness products from lounge and shop, she said.
“Organic, biodynamic beverages are definitely going to be something we’re lighting in our space and also with the elixirs with having herbal mixtures in our drinks and cocktails,” she said.
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