Planning to Open a Restaurant? Know 5 Most Important Parameters For a Restaurant’s Growth?

When selecting a restaurant, customers now look for more than just good food. Here are 5 factors that influence a restaurant’s growth.

The Covid-19 pandemic has fundamentally altered our perspective on life and health, and for consumers, this thinking extends beyond the food they consume. In addition to their food preferences, modern people are more interested in knowing the restaurant they are visiting, whether it uses original, natural ingredients, and whether it cares about public health. Furthermore, given the rate at which technology is evolving, it is becoming increasingly difficult for restaurants to satisfy customers as their dining habits become more sophisticated.

As a result, meeting customer expectations in an appropriate manner has become critically important for restaurants aiming for growth. When selecting a restaurant, customers now look for more than just good food. Individuals now have a stronger preference for positive experiences. Thus, providing them with the appropriate ambiance, professional service, and superior food quality will contribute to a positive customer experience. And satisfied customers would consider returning and spreading the word, adding to the restaurant’s authenticity and integrity and fueling growth.

5 Factors Influencing a Restaurant’s Growth

1. Keep up with the latest trends:  When visiting a restaurant, modern-day customers look for more than just food quality, which necessitates restaurant owners staying current with trends to avoid losing out on potential customers. Analyzing current market trends and making adjustments to meet changing consumer demands are critical to meeting your restaurant’s growth objectives.
2. Utilise technological advancements: When visiting a restaurant, customers expect a comfortable, convenient, and hassle-free experience. Thus, in order for restaurants to provide a positive experience for their customers, leveraging technological innovations to their advantage has become a necessity. A platform that includes a point of sale, online ordering, inventory control, employee management, and other features is essential for any restaurant’s growth. As a result, not only will table turnaround time and labour costs be reduced, but consumers will also have a more seamless dining experience.
3. Quality food and a pleasant ambiance: It goes without saying that good quality food and a pleasant ambiance are important factors in attracting customers. Customers’ primary concern used to be the quality of the food. Nowadays, a positive customer experience includes a welcoming environment, a smooth ordering process, and good food. Thus, for restaurant owners to achieve ideal growth, focusing on a pleasant consumer experience is critical.
4. USP: With the restaurant industry being competitive and demanding, and new-age restaurants entering the market on a daily basis, having a distinct USP is essential as it will set you apart from the crowd and increase your growth prospects. Without a doubt, creativity is the key to success; thus, having a distinctive and novel concept in terms of food offerings, ambiance, or any other component is a gateway to a positive client experience and, consequently, growth for restaurant owners.
5. Set realistic growth goals! Growth is valuable in any industry, and the restaurant industry is no exception. And developing your brand in the eyes of consumers leads to growth and development. Given how sophisticated people have become in terms of their needs and requirements, restaurant businesses have been forced to update their strategies and meet consumer demands in the most optimal way possible in order to carve out a distinct position in the market and achieve ideal growth.

(Inputs from Prateek Chaudhary, Managing partner at Diablo Club, Dragonfly Experience & One8 Commune Delhi)