The new Ford F-150 will be the most expensive model in the brand’s Australian history, with fully-loaded versions set to cost about $150,000 drive-away.
A big chunk of the price stems from the need to re-engineer the models from left-hand-drive to right-hand drive.
Originally built in the US, the America-sourced pick-up trucks will be disassembled and converted to comply with local laws in Victoria by RMA Automotive.
All F-150 models are powered by 3.5-litre twin-turbo V6 petrol engines with 298kW and 678Nm, driving all four wheels through a 10-speed automatic transmission that can tow up to 4.5 tonnes.
The range starts from $106,950 plus on-road costs for short wheelbase models in work-ready XLT trim.
Standard kit includes 20-inch alloy wheels, powered seats with cloth trim, an 8-inch stereo with sat nav, a reversing camera and rear parking sensors.
The XLT has auto emergency braking, blind spot monitoring and lane keeping assistance systems as standard.
An optional long wheelbase body stretches the tray from 5.5 feet to 6.5 feet (1981mm), adding more than 30 centimetres of space to the standard cars 3683mm wheelbase for an extra $995.
Customers who want one with the lot can find an extra $33,000 for a range-topping Lariat model loaded with chrome styling elements, LED lights and a sunroof.
The Lariat gets a powered tailgate, heated and cooled leather seats, power adjustable foot pedals and more.
Tech upgrades include a digital dashboard, a 12-inch touchscreen linked to a Bang and Olufsen stereo, front parking sensors and a 360-degree camera.
It also has more safety equipment, including adaptive cruise control, lane centring and speed sign recognition.
Ford Australia president Andrew Birkic said the model is “perfect for those who want to explore our amazing country in luxury and comfort”.
“The addition of this icon to our local showrooms alongside the incredibly popular Ranger means Australian customers now have two uncompromising utes to choose from,” he said.
“Thanks to its 4.5 tonne towing ability, the F-150 ensures Aussies can go anywhere, with
almost anything, at any time.”
Ford’s new pick-up will face stiff competition from established rivals in the V8-powered Ram 1500 and Chevrolet Silverado, as well as the upcoming Toyota Tundra hybrid.
The F-150 is available for order now, with customer models arriving in the second half of the year.
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