The flavor will make you feel like a kid again!
Baskin Robbins is transporting customer back to their childhood this April with a new nostalgia-inducing flavor.
The ice cream parlor chain announced that PB ‘n J would be the flavor of the month that’s kicking off the spring season. Why? Because “nothing hits the spot like a peanut butter and jelly sandwich” in ice cream form.
The fresh take flavor is described as a blend of smooth peanut butter ice cream with sticky and sweet grape jelly swirls smeared into brown butter flavored ice cream.
You’ll feel like a kid again just by reading the description!
“The best part is, you don’t even have to worry about cutting off the crust—just whether you want to enjoy it in a cup or a cone. Crush your cravings with a big ole scoop before it’s gone,” the press release notes.
“Nothing sparks more joy than the nostalgic taste of peanut butter and jelly, which is why we decided to put a contemporary twist on the tasty and timeless treat with our new PB‘ n J Ice Cream,” said Jeanne Bolger, Director of Product Research & Development for Baskin-Robbins. “In true Baskin-Robbins fashion, our new Flavor of the Month and spring lineup of sips and cakes has something for everyone to celebrate life’s yay moments, big or small.”
The flavor will be available starting April 1, along with some refreshing new fruity drinks—the all-new juicy Mixed Berry, zesty Strawberry and tropical Mango.
And that’s not all! With graduation season right around the corner, the chain is celebrating graduates of all ages with the launch of the new Turn the Tassel Cake, which comes with a graduation cap topper with tassels and celebratory rose and rosette details. It can be customized with your grad’s school colors and favorite ice cream flavor.
You can pre-order the tassel cake in-store or online April 1 through July 15.
Next: Baskin-Robbins Introduces Brunch-Inspired Ice Cream Flavor of the Month
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